While the courts decided the fate of Napster (and possibly digital music), we were editing a ginormous Apple commercial that would introduce the world to iTunes. Lawyers insisted on protecting the companies' interests (aka screwing the whole thing up) with 15 seconds of pharmaceutical-grade disclaimers. After endless calls, we discovered it came down to one thing: They didn't want people to think Apple condoned stealing music.

I suggested we replace the multiple screens of legal type with three words: Don't steal music. They said it didn't sound like legalese, but yeah, that would work.

Since the days of Henry Ford, the company has been led by a vision to help the world move freely. To be not just a car company, but a mobility company. This commercial, which aired just before the kickoff of Super Bowl LI, is a start at getting the world to understand what that means.

We created the Girls’ Fast Track Races to highlight Ford’s commitment to education and to give girls the early exposure to activities in science, technology, engineering, arts & math that is vital to them pursuing further STEAM studies and careers.

Because when girls race, everyone wins.

It's a simple formula: Re-edit kitschy, beloved TV shows from millennials’ youth, re-record the original talent spouting three briefs' worth of product info, and voila! Engaging social videos that are among Ford’s most viewed, shared, and liked content and frequently rank on the YouTube Ads Leaderboard.

Visa Signature is a rewards card that provides special access to some pretty cool opportunities. This campaign was inspired by the book 1,001 Things To Do Before You Die (NOT by The Bucket List, which premiered almost a year after this campaign first ran).

I was GCD on Visa after leading the creative pitch for Chiat in 2005. The "Life Takes Visa" campaign launched during the Winter Olympics.

In 2010, Hyundai was #1 in customer loyalty (and has been for seven years now). So for their sponsorship of the World Cup, we concentrated on something the brand and football had in common: Devoted fans.

There’s a thing in China called daqi. It means bling. Impressive. Grand. And every Chinese commercial from Audi, Mercedes and BMW is full of it. But while wealthy Chinese value the status of a luxury badge, they’re desperate for the customer service that should come with it, but doesn't.

When Lincoln launched in 2014, it introduced China to a new level of luxury experiences. In a voice that was warm, approachable, and human. Lincoln didn’t boast that it was daqi, it just was.

90 days after launch, 3 of Lincoln’s 5 best-selling stores were in China. And today there are 80 dealerships averaging 70+% growth every year since we began.

A turbocharged engine has many rational benefits: Lower fuel consumption, better power-to-weight ratio, improved torque. But the real reason most people like them is emotional: For those couple of seconds when it kicks in and throws you back into your seat, it feels awesome.

This campaign for the Hyundai Sonata Turbo is about those two seconds.

The challenge: Create a cohesive, global campaign that demonstrates how Ford's new urban SUV can help you traverse any city. Our solution: Think globally, act locally. We sent people to opposite corners of the earth, armed with an EcoSport, which helped them explore even foreign cities with ease.

The campaign gave each country multiple TV executions (seeing compatriots in exotic, urban locales and seeing their own cities through the eyes of foreigners), with print, digital and activations that followed identical formats but accommodated unique cultural and language differences.

Research showed that the more informed a consumer was, the more likely they were to buy a Hyundai. So we created a site that organized everything the internet had to say about Hyundai – good and bad – in one, simple, searchable place. In the month following the launch of HyundaiMomentum.com, sales were up 49% over the previous year.

In early 2016, GTB launched the new Ford Escape with the campaign "Life is a sport. We are the utility." A nice line for an SUV. And a great fit for the upcoming Olympics.

For the Rio Games, we went digitally native. And mobile. TV took second stage to second screens – especially Snapchat and Twitter. Everything was shot on iPhones. In vertical format. Even the TV.  Content was concepted and produced platform-specific. And we jiu jitsu'd the IOC's Rule 40 enough ways that you could have thought Ford was an Olympic sponsor, even though they weren't. 

Mixing tequila and cars, recycling photos to explain recycling aluminum, soy-foam seats, and other stories about sustainability.

Every facet of Ford's vehicles is purposeful. Designed and perfected to deliver a specific emotion from the driver: For Ford's 2016 "By Design" campaign, this social content provided the details behind it all.

We were all teenagers once. Which is why this campaign makes everyone laugh nervously.

How does a car company celebrate the greatest technology a car could ever have? Make it available in their most popular models.

On October 21, 2015, we paid homage to Back To The Future by making the Flux Capacitor an option for the Focus and Fiesta on Ford.com.

An ongoing series of mini-videos from Ford. (We've made nearly 40 so far.) Fun, seasonal life-hacks for anyone who drives, these bite-size video tips are targeted on Facebook and other social media.

Hyundai gave the new Equus everything that the S-Class, 7-Series and LS460 had, plus the first-ever digital, interactive owner's manual (on a complimentary iPad).

The Equus Owner’s Manual app became an ad in itself, and Fast Company named Hyundai number 1 of 100 Apple-affiliated innovators in 2009. Three months after the launch, Hyundai already had a six-percent share of the premium luxury segment.