"We Are All Fans"

Snapchat

Along with a Sponsored Lens, we also created 35 Snap Ads. (Don't worry, there are just a few here. And they're all under :10.)

Twitter

Brands who aren't Olympic sponsors can't even tweet Olympic-related words during the Games, let alone images of athletes. So we used emojis. With a pre-produced library of 3D GIFs depicting likely Olympic moments, Ford was able to be part of the Rio conversation in real-time, without breaking any rules.

When the diving pool turned green, when Simone Biles got her fifth medal, and when everyone though the cupping marks on Michael Phelps backs made him look like butterfly, we started conversations without saying a word.

"We Are All Fans" ads were also custom-shot for Twitter.

Instagram Carousels

Co-Branded Buzzfeed Videos & Posts

11 Everyday Tasks That Should Be Scored Like Gymnastics: https://t.co/BRG5LBZpX5 @Ford
— BuzzFeed Partner (@buzzfeedpartner) August 12, 2016

I liked a @YouTube video https://t.co/uxSnOIRJzu Regular People Compete Like Pro Athletes // Presented by BuzzFeed & Ford
— Kevin Linton (@KevTheVegan) August 9, 2016

Digital Paid

Press

How Ford is Snapchatting the Olympics without mentioning the Olympics: https://t.co/mmqQB0SoBl pic.twitter.com/CswkalX9kJ
— Adweek (@Adweek) August 8, 2016

.@Ford Tops in Engagement During #Rio2016 #Olympics via @WardsAuto featuring #ispottv data: https://t.co/ErqTCo10rd pic.twitter.com/YI4xzKU4gJ
— iSpot.tv (@ispottv) August 26, 2016

.@Ford uses #Olympics to get aggressive on @Snapchat https://t.co/xfKDRu2syJ pic.twitter.com/AjuIut5a7v
— Ad Age (@adage) August 4, 2016

CREDITS
AGENCY: GTB
CCO: Toby Barlow
ECD: Doug James
GCD: Anita Salomon
TV -
ECD: Eric McClellan
ACD: Nate Rogers
CW: Tori Dubray
SNAPCHAT -
AD: Ryan Breight
CW: Jenna Dempsey
TWITTER -
ACD/CW: Mike Niemczyk
AD: Katie Brandt
DIGITAL & INSTAGRAM -
AD: Stephanie Limon, David Nonthaweth