“Urban Discoveries” (Pre-Launch)

The pre-launch began in India, where 31 teams explored 12 cities in EcoSports for 3 weeks, sharing their adventures on social media. India's largest single production of 2013, the program spurred record pre-sales and was replicated across the globe over the next year.

"India/Brazil"

"Argentina/China"

Press/Results

Report – Ford EcoSport records 60,000 bookings in India http://t.co/eaHsl6JFfx
— Indian Autos Blog (@indianautos) November 26, 2013

@Ford Ecosport Pre-launch campaign ‘India has shown the biggest response to our digital campaigns’ http://t.co/OdcGiMOx1c @Campaign_India
— Blue Hive APA (@BlueHiveAPA) March 3, 2013

#2013 #Effie #Silver for #Ford #Ecosport Urban Discoveries Campaign. Ford India Pvt. Ltd & Global Team Ford @fordindia @fordindia

A post shared by Anuj Gupta (@makadi) on Jan 19, 2014 at 8:19pm PST

CREDITS
AGENCY: Blue Hive
CCO: Toby Barlow
ECD: Doug James, Fabio Brandao
CD: Jon-Paul Jacques
AD: Axel Grimald, Roy Yeo, Gabriel Castelo Branco
CW: Doug James, Deb Hart (Urban Discoveries)
PROD: Arrow Kruse
DIR: Owen Trevor @ Stink