"Agave"

Instagrid

On Earth Day, a series of short videos told the story of Ford's closed loop aluminum recycling process on Facebook Canvas and Ford's Instagram feed, where the thumbnails themselves were designed to recycle, recreating the mosaic with each new image added to the feed.

.@Ford recycles as much as 20M lbs of aluminum stamping scrap/mo w/ closed-loop sys at Dearborn Truck Plant #FordTX pic.twitter.com/7gqfp2JYWa
— Staci Salazar (@7onashoestring) April 22, 2016

Farm-To-Car

Interactive content & video about Ford's work on bioplastics, co-created with NYT Brand Studio.

The history of @Ford's use of sustainable materials - "Sowing the Seeds" @nytimes http://t.co/XPjQ0YbJUk
— Gil Jenkins (@giljenkins) August 18, 2015

Discussing ketchup, agave car parts, and @Ford's Materials Sustainability Lab with its Senior Technical Leader https://t.co/0QRPenrhnm
— Cool Hunting (@coolhunting) October 25, 2016

"Farm-To-Car" Video

CREDITS
AGENCY: GTB
CCO: Toby Barlow
ECD: Doug James
GCD: Anita Salomon
CD: Brad Jendza, Chris Walton
AD: Colleen Hill
CW: Tara Bossardet, Tori Dubray, Todd Hostettler