COPY: Think about it. How do you earn true loyalty? It’s not just a matter of where you’re born or what language you speak. It’s simple, really. Just give people more than what they ask for, and nothing less than what you demand from yourself. To earn true loyalty, you first have to show it. Hyundai. Official partner of the 2010 FIFA World Cup.
COPY: Think about it. It didn’t begin with a massive contract, a private jet, luxury homes, high-priced PR consultants, legions of fans, supermodel girlfriends, on-call medical staffs, red carpets, endorsements and stretch limos. It merely began with a push. An intention refined. And re-defined. A desire to find new ways. And a passion to be the best. Hyundai. Official partner of the 2010 FIFA World Cup.
COPY: Think about it. There is no perfect ball. No perfect foot. No perfect shoe. No perfect coaching. No perfect training. No perfect field. No perfect climate. And, often, no perfect day. There is only the idea of perfect. The vision to imagine it. And the desire to achieve it. At Hyundai, we salute the players and teams that made it to this year’s World Cup. And those on their way to the next. Hyundai. Official partner of the 2010 FIFA World Cup.
CREDITS
AGENCY: Innocean, USA
ECD: Jeff Spiegel
CD: Doug James, Robert Prins
CW: Steve O’Brien, Doug James
AD: Jera Mehrdad (Print), Tom Gibson (TV)
PROD: Will Wollett, Monica Bunch
DIR: Rocky Morton @ MJZ
EDITOR: Paul Martinez @ Arcade
PHOTO: Nadav Kander (Beginning, Perfect), Peter Marlow (Loyalty)
Hyundai at FIFA World Cup 2010 The Inspiration Room - http://theinspirationroom.com/daily/2010/hyundai-at-fifa-world-cup-2010/
— Today News (@newstoday2009) June 18, 2010